January 14, 2015
Our team put a lot of care into selecting the hottest business messaging news for this week. Our selections cover tips and tricks for better communication, the use of chat apps in businesses, teach trends to consider, and more.
Check out the news that caught our attention, and read more on our Building Zula Flipboard.
According to Digiday, even though the use of mobile chat apps are exponentially on the rise, most content companies have yet to figure out a strategy for these apps. Why? Because analytics software can’t detect how much traffic they are bringing in. However, there are many opportunities it presents. Read the article to learn more!
Research has shown that regular communication between company leaders and employees will lead to a boost in employee engagement metrics and better results overall. This post features 6 tips that will boost productivity, and encourage employees to encourage each other.
One-to-one messaging didn’t originally strike most people as a place for brands, but the tides are slowly shifting. This form of messaging could be used as an alerts service to engage with audiences. Publishers are now beginning to wonder how they can use their vast reach in chat apps to convert to business goals.
Real-time collaboration tools are increasingly becoming integrated into business processes, to grant employees one place to go to get their work done. Vendors are listening to enterprise needs for such tools for project management, which will ultimately lead to an improved user experience.
The pace of innovation in marketing technology is astounding. When searching for solutions, companies factor whether it’s worth the budget, if it will solve all their needs, and if they need technology that is more general or specialized. This post offers points to consider while evaluating options.