January 6, 2015
Did it strike you odd that Facebook bought WhatsApp, tried to buy Snapchat, yet removed the messaging feature from its main app? What does this mean?
Texting might actually become more powerful than Facebook, which meant that they were ultimately competing in their own field. Mark Zuckerberg was quoted saying, “We saw that the top messaging apps people were using were their own app. These apps that are fast and just focused on messaging. You’re probably messaging people 15 times per day.” Well that makes sense. Facebook Messenger as a standalone app could potentially be in a league of its own once users get over their wrath over the split.
As far as texting is concerned, according to Scratch Wireless, 85 percent of 18-25 year olds do it every day and so do 83 percent of those between the ages of 26-34. There’s more activity there than on Facebook. Only 28 percent of people between ages 18-25 claim to post on Facebook more than two times a month. 41 percent of respondents between 26-34 post more than two times a month, and the rest fall below 18 percent.
We’re not saying that Facebook is nearing its end. Far from it, actually. It is just interesting to note that people of all age groups are changing the way they communicate on messaging services and apps, including ones that are owned by Facebook such as WhatsApp and Instagram.
People are now moving onto (or perhaps going back to) preferring communicating with others one-on-one, or one-to-few. It’s more about making deeper connections, and the emotional experience that goes along with it.
Social media powerhouses like Facebook are like a party, and everyone is in this party- but they are looking for corners to just get to know a few people at a time, rather than speak to the masses at once. It’s the new social phenomenon.